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Top 100 Key Players companies in Halo effect
by Most News Heat in the world in 2018

The Halo effect top 100 is Discovery PatSnap’ annual ranking of the top 100 Most News Heat Halo effect Key Players in the world. Discovery has identified the top key players, startups & unicorns, fast-growings, news entrants in 2018, ranking from differnt perspectives, including patent filing intensity, academic research capability, news media heat. The company list is generated from various data types.
Halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. It is a type of cognitive bias and is the opposite of the horn effect.

Key Players

Fast-growings

Startups & Unicorns

New Entrants

Ranking Year:

2022

2021

2020

2019

2018

Region:

Global

China

Japan

United States

South Korea

Germany

Switzerland

United Kingdom

France

Canada

Ranking:

Most Patent Filings

Highest Patent Value

Most Patent Citation

Most Research Publications

Most Literature Citation

Most News Heat

#
Company Name
Region
Tech Topics
Total
1
Apple, Inc.
California, United States
Software,Computer hardware,Peripheral,
...[+2]
news: 113
2
Google LLC
California, United States
Advertising,Enterprise software,Search engine,
...[+2]
news: 61
3
Microsoft Corp.
Washington, United States
Software,Operating system,Cloud computing,
...[+2]
news: 37
4
Amazon.com, Inc.
Washington, United States
E-commerce,Content creator,Data processing,
...[+2]
news: 37
5
Samsung Electronics Co., Ltd.
South Korea
Computer hardware,Semiconductor,Software,
...[+2]
news: 33
6
CNBC LLC
United States
News media,Digital media,Business Day,
...[+2]
news: 20
7
Sony Group Corp.
Tokyo, Japan
Computer hardware,Software,Music,
...[+2]
news: 15
8
LG Electronics, Inc.
South Korea
Computer hardware,Electronics,Telecommunications,
...[+2]
news: 15
9
Fortune Magazine
New York, United States
Journalism,News media
news: 14
10
Walmart, Inc.
Arkansas, United States
Warehouse,E-commerce,Hypermarket,
...[+2]
news: 12
11
Meta Platforms, Inc.
California, United States
Broadcasting,Publishing,Pre-money valuation,
...[+2]
news: 12
12
HTC Corp.
Taiwan Province, China
Mobile device,Computer hardware,Virtual reality,
...[+2]
news: 12
13
Netflix, Inc.
California, United States
Mainland China,Cable television,IPTV,
...[+2]
news: 12
14
International Business Machines Corp.
New York, United States
Software,Computer hardware,Enterprise software,
...[+2]
news: 11
15
MarketWatch, Inc.
California, United States
News media,Suite
news: 11
16
Morgan Stanley
New York, United States
Investment banking,Asset management,Emotional security,
...[+2]
news: 10
17
AT&T, Inc.
Texas, United States
Wireless,Telecommunications,Mobile device,
...[+2]
news: 10
18
Intel Corp.
California, United States
Semiconductor,Software,Computer hardware,
...[+2]
news: 8
19
Ford Motor Co.
Michigan, United States
Truck,Public transport,Automotive engineering,
...[+2]
news: 8
20
Tesla, Inc.
Texas, United States
Electric vehicle,Electronics,Automotive engineering,
...[+2]
news: 8
21
Motorola Solutions, Inc.
Illinois, United States
Wireless,Network security,Mobile device,
...[+2]
news: 8
22
Bayerische Motoren Werke AG
Bayern, Germany
Sales management,Product design,Automotive engineering,
...[+2]
news: 7
23
McDonald's Corp.
Illinois, United States
Food service,Soft drink,Food industry,
...[+2]
news: 7
24
Kellogg Co.
North Dakota, United States
Breakfast cereal,Fast-moving consumer goods,Food processing,
...[+2]
news: 7
25
Lenovo Group Ltd.
Beijing Shi, China
Computer hardware,Mobile device,Electronics,
...[+2]
news: 7
26
Nintendo Co., Ltd.
Kyoto, Japan
Game console,Video game development,Mobile device,
...[+2]
news: 7
27
YouTube LLC
California, United States
Music,HTML5,Web page,
...[+2]
news: 7
28
Toyota Motor Corp.
Aichi, Japan
Sport utility vehicle,Mobile device,Public transport,
...[+2]
news: 6
29
HP, Inc.
California, United States
Software,Computer hardware,Enterprise software,
...[+2]
news: 6
30
Nokia Oyj
Southern Finland, Finland
Mobile device,Internet of Things,Enterprise software,
...[+2]
news: 6
31
Verizon Communications, Inc.
New York, United States
Telecommunications,Wireless,Internet of Things,
...[+2]
news: 6
32
The Coca-Cola Co.
Georgia, United States
Soft drink,Food industry,COLA (software architecture),
...[+2]
news: 6
33
Spotify AB
Sweden
Music,Cloud computing,Mobile app,
...[+2]
news: 6
34
Instagram LLC
California, United States
Social media,Social network,Image sharing,
...[+2]
news: 6
35
Sony Music
New York, United States
Music,Superstar
news: 6
36
General Motors Co.
Michigan, United States
Sport utility vehicle,Public transport,Enterprise software,
...[+2]
news: 5
37
Honda Motor Co., Ltd.
Tokyo, Japan
Automotive engineering,Manufacturing engineering,Sport utility vehicle,
...[+2]
news: 5
38
NIKE, Inc.
United States
sports equipment,Eyewear,Product design,
...[+2]
news: 5
39
Adobe, Inc.
California, United States
Software,Enterprise software,Computer vision,
...[+2]
news: 5
40
Gartner, Inc.
Connecticut, United States
Information management,Business intelligence,Emotional intelligence,
...[+2]
news: 5
41
UBS Group AG
ZURICH, Switzerland
Investment banking,Asset management,Venture capital,
...[+2]
news: 5
42
Sprint Corp.
Oregon, United States
Wireless,Telecommunications,Mobile device,
...[+2]
news: 5
43
Huawei Technologies Co., Ltd.
Guangdong Sheng, China
Wireless,Software,Mobile device,
...[+2]
news: 5
44
Fiat Chrysler Automobiles NV
United Kingdom
Public transport,Automotive engineering,Spare part,
...[+2]
news: 5
45
Bloomberg LP
New York, United States
Publishing,Information technology consulting,News media,
...[+2]
news: 5
46
The NPD Group, Inc.
New York, United States
Category management,Point of sale,Market research,
...[+1]
news: 5
47
Home Box Office, Inc.
New York, United States
IPTV,Cable television,Direct-broadcast satellite,
...[+2]
news: 5
48
CNET Networks
California, United States
News media,Blog network
news: 5
49
Acura Automobiles
California, United States
Aesthetics,Automotive engineering,Product design,
...[+2]
news: 5
50
T-Mobile International AG & Co. KG
Rheinland-Pfalz, Germany
Telecommunications,5G,Internet of Things,
...[+2]
news: 5
51
Oracle Corp.
California, United States
Software,Enterprise software,Information technology consulting,
...[+2]
news: 4
52
Nissan Motor Co., Ltd.
Kanagawa, Japan
Truck,Public transport,Automotive engineering,
...[+2]
news: 4
53
Alibaba Group Holding Ltd.
Zhejiang Sheng, China
E-commerce,Shopping mall,Business-to-business,
...[+2]
news: 4
54
Philip Morris International, Inc.
New York, United States
Nicotiana tabacum,Individual risk,Industrial engineering,
...[+2]
news: 4
55
Adidas AG
Bayern, Germany
sports equipment,Football,Basketball,
...[+2]
news: 4
56
American Express Co.
New York, United States
Online payment,Mobile payment,Payment system,
...[+2]
news: 4
57
The Trump Organization, Inc.
New York, United States
Property (philosophy),Real estate investment trust,Publishing,
...[+2]
news: 4
58
Mastercard, Inc.
New York, United States
Online payment,Mobile payment,Financial institution,
...[+2]
news: 4
59
Warner Music Group Corp.
New York, United States
Music,Repertoire,Music industry,
...[+2]
news: 4
60
McKinsey & Co., Inc.
California, United States
Senior management,Corporate finance,Electronics,
...[+2]
news: 4
61
Etsy, Inc.
New York, United States
E-commerce,Sales management,Electronic business,
...[+2]
news: 4
62
Dell, Inc.
Texas, United States
Computer hardware,Thin client,Software,
...[+2]
news: 4
63
Whole Foods Market, Inc.
Texas, United States
Organic product,E-commerce,Fast-moving consumer goods,
...[+2]
news: 4
64
AUDI AG
Bayern, Germany
Spare part,Automotive engineering,Sport utility vehicle,
...[+2]
news: 4
65
Euromonitor International Ltd.
United Kingdom
Market research,Strategy research,Business studies,
...[+2]
news: 4
66
Keurig Green Mountain, Inc.
Vermont, United States
Brewing,Organic coffee,Coffee bean,
...[+2]
news: 4
67
Mercedes-Benz LLC
Georgia, United States
Convertible,Automotive engineering,Recreational vehicle (RV),
...[+2]
news: 4
68
U.S. Energy Information Administration
District of Columbia, United States
Natural gas,Interactive visualization,Internet of Things,
...[+2]
news: 4
69
City of Cupertino
California, United States
Enterprise software,Foothills,Silicon valley
news: 4
70
Moor Insights & Strategy, Inc.
Texas, United States
Ecosystem,Usage model,Software,
...[+2]
news: 4
71
Musk
Beijing Shi, China
Health care,Robotics
news: 4
72
ASUS Türkiye
Turkey
5G,Smartwatch,Wearable technology,
...[+2]
news: 4
73
Federal National Mortgage Association
District of Columbia, United States
Economic recovery,Secondary market,Benchmarking,
...[+2]
news: 3
74
General Electric Co.
Massachusetts, United States
Energy management,Turbine,Electronics,
...[+2]
news: 3
75
PepsiCo, Inc.
New York, United States
Soft drink,Tortilla chips,Seasoning,
...[+2]
news: 3
76
Johnson & Johnson
New Jersey, United States
Health care,Medical equipment,Risperidone,
...[+2]
news: 3
77
The Goldman Sachs Group, Inc.
New York, United States
Investment banking,Venture capital,Underwriting,
...[+2]
news: 3
78
Panasonic Holdings Corp.
Osaka, Japan
Semiconductor,Industrial engineering,Electronics,
...[+2]
news: 3
79
Merck & Co., Inc.
New Jersey, United States
Health care,Biopharmaceutical,Drug,
...[+2]
news: 3
80
GSK Plc
United Kingdom
Health care,Clinical trial,Drug,
...[+2]
news: 3
81
Willis Towers Watson Plc
United Kingdom
Insurance broker,Watson,Health care,
...[+2]
news: 3
82
Wells Fargo & Co.
California, United States
Computer science,Retail banking,National bank,
...[+2]
news: 3
83
Salesforce, Inc.
California, United States
Cloud computing,Software,Software as a service,
...[+2]
news: 3
84
Starbucks Corp.
Washington, United States
Ice cream,Food industry,Coffee bean,
...[+2]
news: 3
85
Hyundai Motor Co., Ltd.
South Korea
Public transport,Automotive engineering,Truck,
...[+2]
news: 3
86
eBay, Inc.
California, United States
E-commerce,Search engine,Common value auction,
...[+2]
news: 3
87
Best Buy Co., Inc.
Minnesota, United States
E-commerce,Shopping mall,DVD player,
...[+2]
news: 3
88
Mazda Motor Corp.
Kanagawa, Japan
Automotive engineering,Reciprocating engine,Manual transmission,
...[+2]
news: 3
89
Uber Technologies, Inc.
California, United States
Brand awareness,Public transport,Software,
...[+2]
news: 3
90
Target Corp.
Minnesota, United States
E-commerce,Social network,Warehouse,
...[+2]
news: 3
91
Thomson Reuters Corp.
New York, United States
Software,Publishing,Risk management,
...[+2]
news: 3
92
Chipotle Mexican Grill, Inc.
California, United States
Food quality,Food service,Bar (unit),
...[+2]
news: 3
93
Baidu, Inc.
Beijing Shi, China
Search engine,Artificial intelligence,Social network,
...[+2]
news: 3
94
Nielsen Holdings Plc
New York, United States
Advertising,Market research,Digital media,
...[+2]
news: 3
95
Alphabet, Inc.
California, United States
Software,Health care,Search engine,
...[+2]
news: 3
96
Regeneron Pharmaceuticals, Inc.
New York, United States
Monoclonal antibody,Clinical trial,Cholesterol,
...[+2]
news: 3
97
LEGO A/S
Syddanmark, Denmark
Fast-moving consumer goods,Enterprise software,Robotics,
...[+2]
news: 3
98
Tiffany & Co.
New York, United States
Mining engineering,Precious metal,Sterling silver,
...[+2]
news: 3
99
R.H. Macy & Co., Inc.
New York, United States
Track and trace,Shopping mall,E-commerce,
...[+1]
news: 3
100
HALO Branded Solutions, Inc.
Illinois, United States
Brand awareness,Gift card,Advertising,
...[+2]
news: 3

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