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Top 100 Key Players companies in Halo effect
by Most News Heat in the United States in 2018

The Halo effect top 100 is Discovery PatSnap’ annual ranking of the top 100 Most News Heat Halo effect Key Players in the United States. Discovery has identified the top key players, startups & unicorns, fast-growings, news entrants in 2018, ranking from differnt perspectives, including patent filing intensity, academic research capability, news media heat. The company list is generated from various data types.
Halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. It is a type of cognitive bias and is the opposite of the horn effect.

Key Players

Fast-growings

Startups & Unicorns

New Entrants

Ranking Year:

2022

2021

2020

2019

2018

Region:

Global

China

Japan

United States

South Korea

Germany

Switzerland

United Kingdom

France

Canada

Ranking:

Most Patent Filings

Highest Patent Value

Most Patent Citation

Most News Heat

#
Company Name
Region
Tech Topics
Total
1
Apple, Inc.
California, United States
Software,Computer hardware,Peripheral,
...[+2]
news: 113
2
Google LLC
California, United States
Advertising,Enterprise software,Search engine,
...[+2]
news: 61
3
Microsoft Corp.
Washington, United States
Software,Operating system,Cloud computing,
...[+2]
news: 37
4
Amazon.com, Inc.
Washington, United States
E-commerce,Content creator,Data processing,
...[+2]
news: 37
5
CNBC LLC
United States
News media,Digital media,Business Day,
...[+2]
news: 20
6
Fortune Magazine
New York, United States
Journalism,News media
news: 14
7
Walmart, Inc.
Arkansas, United States
Warehouse,E-commerce,Hypermarket,
...[+2]
news: 12
8
Meta Platforms, Inc.
California, United States
Broadcasting,Publishing,Pre-money valuation,
...[+2]
news: 12
9
Netflix, Inc.
California, United States
Mainland China,Cable television,IPTV,
...[+2]
news: 12
10
International Business Machines Corp.
New York, United States
Software,Computer hardware,Enterprise software,
...[+2]
news: 11
11
MarketWatch, Inc.
California, United States
News media,Suite
news: 11
12
Morgan Stanley
New York, United States
Investment banking,Asset management,Emotional security,
...[+2]
news: 10
13
AT&T, Inc.
Texas, United States
Wireless,Telecommunications,Mobile device,
...[+2]
news: 10
14
Intel Corp.
California, United States
Semiconductor,Software,Computer hardware,
...[+2]
news: 8
15
Ford Motor Co.
Michigan, United States
Truck,Public transport,Automotive engineering,
...[+2]
news: 8
16
Tesla, Inc.
Texas, United States
Electric vehicle,Electronics,Automotive engineering,
...[+2]
news: 8
17
Motorola Solutions, Inc.
Illinois, United States
Wireless,Network security,Mobile device,
...[+2]
news: 8
18
McDonald's Corp.
Illinois, United States
Food service,Soft drink,Food industry,
...[+2]
news: 7
19
Kellogg Co.
North Dakota, United States
Breakfast cereal,Fast-moving consumer goods,Food processing,
...[+2]
news: 7
20
Nintendo Co., Ltd.
Kyoto, Japan
Game console,Video game development,Mobile device,
...[+2]
news: 7
21
YouTube LLC
California, United States
Music,HTML5,Web page,
...[+2]
news: 7
22
HP, Inc.
California, United States
Software,Computer hardware,Enterprise software,
...[+2]
news: 6
23
Verizon Communications, Inc.
New York, United States
Telecommunications,Wireless,Internet of Things,
...[+2]
news: 6
24
The Coca-Cola Co.
Georgia, United States
Soft drink,Food industry,COLA (software architecture),
...[+2]
news: 6
25
Instagram LLC
California, United States
Social media,Social network,Image sharing,
...[+2]
news: 6
26
Sony Music
New York, United States
Music,Superstar
news: 6
27
General Motors Co.
Michigan, United States
Sport utility vehicle,Public transport,Enterprise software,
...[+2]
news: 5
28
NIKE, Inc.
United States
sports equipment,Eyewear,Product design,
...[+2]
news: 5
29
Adobe, Inc.
California, United States
Software,Enterprise software,Computer vision,
...[+2]
news: 5
30
Gartner, Inc.
Connecticut, United States
Information management,Business intelligence,Emotional intelligence,
...[+2]
news: 5
31
Sprint Corp.
Oregon, United States
Wireless,Telecommunications,Mobile device,
...[+2]
news: 5
32
Bloomberg LP
New York, United States
Publishing,Information technology consulting,News media,
...[+2]
news: 5
33
The NPD Group, Inc.
New York, United States
Category management,Point of sale,Market research,
...[+1]
news: 5
34
Home Box Office, Inc.
New York, United States
IPTV,Cable television,Direct-broadcast satellite,
...[+2]
news: 5
35
CNET Networks
California, United States
News media,Blog network
news: 5
36
Acura Automobiles
California, United States
Aesthetics,Automotive engineering,Product design,
...[+2]
news: 5
37
Oracle Corp.
California, United States
Software,Enterprise software,Information technology consulting,
...[+2]
news: 4
38
Philip Morris International, Inc.
New York, United States
Nicotiana tabacum,Individual risk,Industrial engineering,
...[+2]
news: 4
39
American Express Co.
New York, United States
Online payment,Mobile payment,Payment system,
...[+2]
news: 4
40
The Trump Organization, Inc.
New York, United States
Property (philosophy),Real estate investment trust,Publishing,
...[+2]
news: 4
41
Mastercard, Inc.
New York, United States
Online payment,Mobile payment,Financial institution,
...[+2]
news: 4
42
Warner Music Group Corp.
New York, United States
Music,Repertoire,Music industry,
...[+2]
news: 4
43
McKinsey & Co., Inc.
California, United States
Senior management,Corporate finance,Electronics,
...[+2]
news: 4
44
Etsy, Inc.
New York, United States
E-commerce,Sales management,Electronic business,
...[+2]
news: 4
45
Dell, Inc.
Texas, United States
Computer hardware,Thin client,Software,
...[+2]
news: 4
46
Whole Foods Market, Inc.
Texas, United States
Organic product,E-commerce,Fast-moving consumer goods,
...[+2]
news: 4
47
Keurig Green Mountain, Inc.
Vermont, United States
Brewing,Organic coffee,Coffee bean,
...[+2]
news: 4
48
Mercedes-Benz LLC
Georgia, United States
Convertible,Automotive engineering,Recreational vehicle (RV),
...[+2]
news: 4
49
U.S. Energy Information Administration
District of Columbia, United States
Natural gas,Interactive visualization,Internet of Things,
...[+2]
news: 4
50
City of Cupertino
California, United States
Enterprise software,Foothills,Silicon valley
news: 4
51
Moor Insights & Strategy, Inc.
Texas, United States
Ecosystem,Usage model,Software,
...[+2]
news: 4
52
Federal National Mortgage Association
District of Columbia, United States
Economic recovery,Secondary market,Benchmarking,
...[+2]
news: 3
53
General Electric Co.
Massachusetts, United States
Energy management,Turbine,Electronics,
...[+2]
news: 3
54
PepsiCo, Inc.
New York, United States
Soft drink,Tortilla chips,Seasoning,
...[+2]
news: 3
55
Johnson & Johnson
New Jersey, United States
Health care,Medical equipment,Risperidone,
...[+2]
news: 3
56
The Goldman Sachs Group, Inc.
New York, United States
Investment banking,Venture capital,Underwriting,
...[+2]
news: 3
57
Merck & Co., Inc.
New Jersey, United States
Health care,Biopharmaceutical,Drug,
...[+2]
news: 3
58
Wells Fargo & Co.
California, United States
Computer science,Retail banking,National bank,
...[+2]
news: 3
59
Salesforce, Inc.
California, United States
Cloud computing,Software,Software as a service,
...[+2]
news: 3
60
Starbucks Corp.
Washington, United States
Ice cream,Food industry,Coffee bean,
...[+2]
news: 3
61
eBay, Inc.
California, United States
E-commerce,Search engine,Common value auction,
...[+2]
news: 3
62
Best Buy Co., Inc.
Minnesota, United States
E-commerce,Shopping mall,DVD player,
...[+2]
news: 3
63
Uber Technologies, Inc.
California, United States
Brand awareness,Public transport,Software,
...[+2]
news: 3
64
Target Corp.
Minnesota, United States
E-commerce,Social network,Warehouse,
...[+2]
news: 3
65
Thomson Reuters Corp.
New York, United States
Software,Publishing,Risk management,
...[+2]
news: 3
66
Chipotle Mexican Grill, Inc.
California, United States
Food quality,Food service,Bar (unit),
...[+2]
news: 3
67
Nielsen Holdings Plc
New York, United States
Advertising,Market research,Digital media,
...[+2]
news: 3
68
Alphabet, Inc.
California, United States
Software,Health care,Search engine,
...[+2]
news: 3
69
Regeneron Pharmaceuticals, Inc.
New York, United States
Monoclonal antibody,Clinical trial,Cholesterol,
...[+2]
news: 3
70
Tiffany & Co.
New York, United States
Mining engineering,Precious metal,Sterling silver,
...[+2]
news: 3
71
R.H. Macy & Co., Inc.
New York, United States
Track and trace,Shopping mall,E-commerce,
...[+1]
news: 3
72
HALO Branded Solutions, Inc.
Illinois, United States
Brand awareness,Gift card,Advertising,
...[+2]
news: 3
73
IDC Research, Inc.
Massachusetts, United States
Market intelligence,Chewing gum,Social network,
...[+2]
news: 3
74
VentureBeat, Inc.
California, United States
Publication,Social media,News media,
...[+2]
news: 3
75
Chevrolet
Michigan, United States
Wi-Fi,Automotive engineering,Recreational vehicle (RV),
...[+2]
news: 3
76
Sparrow Media, Inc.
United States
Social media,Mobile device,Conference management,
...[+1]
news: 3
77
BioSpace, Inc.
California, United States
Social network,Software,Health care
news: 3
78
Entrepreneur Media, Inc.
California, United States
Publishing,Publication
news: 3
79
Snapchat Kit
California, United States
Social media,Password,Authentication,
...[+2]
news: 3
80
Federal Home Loan Mortgage Corp.
Virginia, United States
Securitization,Risk management,Secondary market,
...[+2]
news: 2
81
Abbott Laboratories
Illinois, United States
Medical equipment,Health care,Emergency medicine,
...[+2]
news: 2
82
Bank of America Corp.
North Carolina, United States
Investment banking,Underwriting,Asset and liability management,
...[+2]
news: 2
83
Pfizer Inc.
New York, United States
Health care,Clinical trial,Drug,
...[+2]
news: 2
84
Cisco Systems, Inc.
California, United States
Computer hardware,Enterprise software,Internet Protocol,
...[+2]
news: 2
85
Paramount Global
New York, United States
Broadcasting,Publishing,Music,
...[+2]
news: 2
86
The Boeing Co.
Illinois, United States
Aerospace,Satellite,National security,
...[+2]
news: 2
87
Bloomin' Brands, Inc.
United States
Food service,Food industry,Bar (unit),
...[+2]
news: 2
88
Bristol Myers Squibb Co.
New York, United States
Medicine,Health care,Oncology drugs,
...[+2]
news: 2
89
Eli Lilly & Co.
Indiana, United States
Medicine,Health care,Humalog Mix,
...[+2]
news: 2
90
Lincoln Electric Holdings, Inc.
Ohio, United States
Welding,Arc welding,Robotics,
...[+2]
news: 2
91
VMware, Inc.
California, United States
Software,Virtualization,Cloud computing,
...[+2]
news: 2
92
Liberty Media Corp.
Colorado, United States
E-commerce,Radio broadcasting,Social media,
...[+2]
news: 2
93
Eastman Kodak Co.
New York, United States
3D printing,Photography,Digital media,
...[+2]
news: 2
94
NortonLifeLock, Inc.
Arizona, United States
Network security,Computer security,Software,
...[+2]
news: 2
95
Campbell Soup Co.
New Jersey, United States
Convenience food,Food industry,Seasoning,
...[+2]
news: 2
96
Teradata Corp.
California, United States
Big data,Software,Cloud computing,
...[+2]
news: 2
97
QUALCOMM, Inc.
California, United States
Telecommunications,Wireless,Mobile device,
...[+2]
news: 2
98
The Home Depot, Inc.
United States
Interior design,E-commerce,Building material,
...[+2]
news: 2
99
Anheuser-Busch InBev SA/NV
New York, United States
Wine,Fast-moving consumer goods,Food industry,
...[+2]
news: 2
100
Herbalife Nutrition Ltd.
California, United States
Nutrition,Physical fitness,Sales management,
...[+2]
news: 2

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