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Top 100 Key Players companies in Halo effect
by Most News Heat in the United States in 2019

The Halo effect top 100 is Discovery PatSnap’ annual ranking of the top 100 Most News Heat Halo effect Key Players in the United States. Discovery has identified the top key players, startups & unicorns, fast-growings, news entrants in 2019, ranking from differnt perspectives, including patent filing intensity, academic research capability, news media heat. The company list is generated from various data types.
Halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. It is a type of cognitive bias and is the opposite of the horn effect.

Key Players

Fast-growings

Startups & Unicorns

New Entrants

Ranking Year:

2022

2021

2020

2019

2018

Region:

Global

China

Japan

India

United States

South Korea

Germany

Switzerland

United Kingdom

France

Denmark

Ranking:

Most Patent Filings

Highest Patent Value

Most Patent Citation

Most News Heat

#
Company Name
Region
Tech Topics
Total
1
Apple, Inc.
California, United States
Software,Computer hardware,Peripheral,
...[+2]
news: 85
2
Google LLC
California, United States
Advertising,Enterprise software,Search engine,
...[+2]
news: 48
3
Amazon.com, Inc.
Washington, United States
E-commerce,Content creator,Data processing,
...[+2]
news: 39
4
Microsoft Corp.
Washington, United States
Software,Operating system,Cloud computing,
...[+2]
news: 28
5
CNBC LLC
United States
News media,Digital media,Business Day,
...[+2]
news: 18
6
Fortune Magazine
New York, United States
Journalism,News media
news: 15
7
Netflix, Inc.
California, United States
Mainland China,Cable television,IPTV,
...[+2]
news: 14
8
Walmart, Inc.
Arkansas, United States
Warehouse,E-commerce,Hypermarket,
...[+2]
news: 12
9
Tesla, Inc.
Texas, United States
Electric vehicle,Electronics,Automotive engineering,
...[+2]
news: 11
10
Meta Platforms, Inc.
California, United States
Broadcasting,Publishing,Pre-money valuation,
...[+2]
news: 11
11
Instagram LLC
California, United States
Social media,Social network,Image sharing,
...[+2]
news: 10
12
International Business Machines Corp.
New York, United States
Software,Computer hardware,Enterprise software,
...[+2]
news: 9
13
Intel Corp.
California, United States
Semiconductor,Software,Computer hardware,
...[+2]
news: 9
14
General Motors Co.
Michigan, United States
Sport utility vehicle,Public transport,Enterprise software,
...[+2]
news: 8
15
AT&T, Inc.
Texas, United States
Wireless,Telecommunications,Mobile device,
...[+2]
news: 8
16
Home Box Office, Inc.
New York, United States
IPTV,Cable television,Direct-broadcast satellite,
...[+2]
news: 8
17
YouTube LLC
California, United States
Music,HTML5,Web page,
...[+2]
news: 8
18
The Coca-Cola Co.
Georgia, United States
Soft drink,Food industry,COLA (software architecture),
...[+2]
news: 7
19
Hulu LLC
California, United States
Digital rights,IPTV,Internet video,
...[+2]
news: 7
20
HP, Inc.
California, United States
Software,Computer hardware,Enterprise software,
...[+2]
news: 6
21
Morgan Stanley
New York, United States
Investment banking,Asset management,Emotional security,
...[+2]
news: 6
22
Ford Motor Co.
Michigan, United States
Truck,Public transport,Automotive engineering,
...[+2]
news: 6
23
NIKE, Inc.
United States
sports equipment,Eyewear,Product design,
...[+2]
news: 6
24
Kellogg Co.
North Dakota, United States
Breakfast cereal,Fast-moving consumer goods,Food processing,
...[+2]
news: 6
25
Nintendo Co., Ltd.
Kyoto, Japan
Game console,Video game development,Mobile device,
...[+2]
news: 6
26
Sony Music
New York, United States
Music,Superstar
news: 6
27
Acura Automobiles
California, United States
Aesthetics,Automotive engineering,Product design,
...[+2]
news: 6
28
The Walt Disney Co.
California, United States
Music,Cable television,IPTV,
...[+2]
news: 5
29
Verizon Communications, Inc.
New York, United States
Telecommunications,Wireless,Internet of Things,
...[+2]
news: 5
30
McDonald's Corp.
Illinois, United States
Food service,Soft drink,Food industry,
...[+2]
news: 5
31
Starbucks Corp.
Washington, United States
Ice cream,Food industry,Coffee bean,
...[+2]
news: 5
32
Motorola Solutions, Inc.
Illinois, United States
Wireless,Network security,Mobile device,
...[+2]
news: 5
33
Uber Technologies, Inc.
California, United States
Brand awareness,Public transport,Software,
...[+2]
news: 5
34
Warner Music Group Corp.
New York, United States
Music,Repertoire,Music industry,
...[+2]
news: 5
35
MarketWatch, Inc.
California, United States
News media,Suite
news: 5
36
Oracle Corp.
California, United States
Software,Enterprise software,Information technology consulting,
...[+2]
news: 4
37
Philip Morris International, Inc.
New York, United States
Nicotiana tabacum,Individual risk,Industrial engineering,
...[+2]
news: 4
38
eBay, Inc.
California, United States
E-commerce,Search engine,Common value auction,
...[+2]
news: 4
39
Adobe, Inc.
California, United States
Software,Enterprise software,Computer vision,
...[+2]
news: 4
40
NVIDIA Corp.
California, United States
Software,Graphics processing unit,Computer hardware,
...[+2]
news: 4
41
The Trump Organization, Inc.
New York, United States
Property (philosophy),Real estate investment trust,Publishing,
...[+2]
news: 4
42
Target Corp.
Minnesota, United States
E-commerce,Social network,Warehouse,
...[+2]
news: 4
43
Thomson Reuters Corp.
New York, United States
Software,Publishing,Risk management,
...[+2]
news: 4
44
McKinsey & Co., Inc.
California, United States
Senior management,Corporate finance,Electronics,
...[+2]
news: 4
45
Alphabet, Inc.
California, United States
Software,Health care,Search engine,
...[+2]
news: 4
46
Dell, Inc.
Texas, United States
Computer hardware,Thin client,Software,
...[+2]
news: 4
47
Sprint Corp.
Oregon, United States
Wireless,Telecommunications,Mobile device,
...[+2]
news: 4
48
R.H. Macy & Co., Inc.
New York, United States
Track and trace,Shopping mall,E-commerce,
...[+1]
news: 4
49
Keurig Green Mountain, Inc.
Vermont, United States
Brewing,Organic coffee,Coffee bean,
...[+2]
news: 4
50
HALO Branded Solutions, Inc.
Illinois, United States
Brand awareness,Gift card,Advertising,
...[+2]
news: 4
51
Mercedes-Benz LLC
Georgia, United States
Convertible,Automotive engineering,Recreational vehicle (RV),
...[+2]
news: 4
52
Moor Insights & Strategy, Inc.
Texas, United States
Ecosystem,Usage model,Software,
...[+2]
news: 4
53
Federal Home Loan Mortgage Corp.
Virginia, United States
Securitization,Risk management,Secondary market,
...[+2]
news: 3
54
General Electric Co.
Massachusetts, United States
Energy management,Turbine,Electronics,
...[+2]
news: 3
55
PepsiCo, Inc.
New York, United States
Soft drink,Tortilla chips,Seasoning,
...[+2]
news: 3
56
The Goldman Sachs Group, Inc.
New York, United States
Investment banking,Venture capital,Underwriting,
...[+2]
news: 3
57
Merck & Co., Inc.
New Jersey, United States
Health care,Biopharmaceutical,Drug,
...[+2]
news: 3
58
Paramount Global
New York, United States
Broadcasting,Publishing,Music,
...[+2]
news: 3
59
Wells Fargo & Co.
California, United States
Computer science,Retail banking,National bank,
...[+2]
news: 3
60
Salesforce, Inc.
California, United States
Cloud computing,Software,Software as a service,
...[+2]
news: 3
61
American Express Co.
New York, United States
Online payment,Mobile payment,Payment system,
...[+2]
news: 3
62
Gartner, Inc.
Connecticut, United States
Information management,Business intelligence,Emotional intelligence,
...[+2]
news: 3
63
Universal Corp.
Virginia, United States
Nicotiana tabacum,Smoke,Smokeless tobacco,
...[+2]
news: 3
64
Best Buy Co., Inc.
Minnesota, United States
E-commerce,Shopping mall,DVD player,
...[+2]
news: 3
65
Mastercard, Inc.
New York, United States
Online payment,Mobile payment,Financial institution,
...[+2]
news: 3
66
Nielsen Holdings Plc
New York, United States
Advertising,Market research,Digital media,
...[+2]
news: 3
67
Etsy, Inc.
New York, United States
E-commerce,Sales management,Electronic business,
...[+2]
news: 3
68
Bloomberg LP
New York, United States
Publishing,Information technology consulting,News media,
...[+2]
news: 3
69
The NPD Group, Inc.
New York, United States
Category management,Point of sale,Market research,
...[+1]
news: 3
70
Space Exploration Technologies Corp.
California, United States
Aerospace,Spacecraft,Public transport,
...[+2]
news: 3
71
Comcast Cable Communications LLC
Pennsylvania, United States
Digital cable,Home automation,Home security,
...[+2]
news: 3
72
Marvel Entertainment LLC
New York, United States
Publishing,Food service,Broadcasting,
...[+2]
news: 3
73
TD Ameritrade, Inc.
Nebraska, United States
Enterprise software,Recognition system,Investment portfolio,
...[+2]
news: 3
74
Waymo LLC
California, United States
Software,Simulation testing,Robotics,
...[+2]
news: 3
75
U.S. Department of Agriculture
District of Columbia, United States
Agriculture,Food industry,Farming industry,
...[+2]
news: 3
76
Dodge, Inc.
Michigan, United States
Sport utility vehicle,Automotive engineering,sports equipment,
...[+2]
news: 3
77
VentureBeat, Inc.
California, United States
Publication,Social media,News media,
...[+2]
news: 3
78
Chevrolet
Michigan, United States
Wi-Fi,Automotive engineering,Recreational vehicle (RV),
...[+2]
news: 3
79
Sparrow Media, Inc.
United States
Social media,Mobile device,Conference management,
...[+1]
news: 3
80
City of Cupertino
California, United States
Enterprise software,Foothills,Silicon valley
news: 3
81
Entrepreneur Media, Inc.
California, United States
Publishing,Publication
news: 3
82
Snapchat Kit
California, United States
Social media,Password,Authentication,
...[+2]
news: 3
83
Federal National Mortgage Association
District of Columbia, United States
Economic recovery,Secondary market,Benchmarking,
...[+2]
news: 2
84
Johnson & Johnson
New Jersey, United States
Health care,Medical equipment,Risperidone,
...[+2]
news: 2
85
Abbott Laboratories
Illinois, United States
Medical equipment,Health care,Emergency medicine,
...[+2]
news: 2
86
Bank of America Corp.
North Carolina, United States
Investment banking,Underwriting,Asset and liability management,
...[+2]
news: 2
87
Pfizer Inc.
New York, United States
Health care,Clinical trial,Drug,
...[+2]
news: 2
88
Procter & Gamble Co.
Ohio, United States
Toothpaste,Hair conditioner,SOAP,
...[+2]
news: 2
89
JPMorgan Chase & Co.
New York, United States
Investment banking,Prime brokerage,Financial institution,
...[+2]
news: 2
90
Exxon Mobil Corp.
Texas, United States
Petroleum,Petroleum industry,Chemical engineering,
...[+2]
news: 2
91
Occidental Petroleum Corp.
Texas, United States
Natural gas,Petroleum,Petroleum industry,
...[+2]
news: 2
92
Lions Gate Entertainment Corp.
California, United States
Social media,Publishing,Programming,
...[+2]
news: 2
93
Bloomin' Brands, Inc.
United States
Food service,Food industry,Bar (unit),
...[+2]
news: 2
94
Bristol Myers Squibb Co.
New York, United States
Medicine,Health care,Oncology drugs,
...[+2]
news: 2
95
Eli Lilly & Co.
Indiana, United States
Medicine,Health care,Humalog Mix,
...[+2]
news: 2
96
The Allstate Corp.
Illinois, United States
Property insurance,Annuity,Venture capital,
...[+2]
news: 2
97
VMware, Inc.
California, United States
Software,Virtualization,Cloud computing,
...[+2]
news: 2
98
Eastman Kodak Co.
New York, United States
3D printing,Photography,Digital media,
...[+2]
news: 2
99
NortonLifeLock, Inc.
Arizona, United States
Network security,Computer security,Software,
...[+2]
news: 2
100
Campbell Soup Co.
New Jersey, United States
Convenience food,Food industry,Seasoning,
...[+2]
news: 2

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