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Top 100 Key Players companies in Halo effect
by Most News Heat in the United States in 2021

The Halo effect top 100 is Discovery PatSnap’ annual ranking of the top 100 Most News Heat Halo effect Key Players in the United States. Discovery has identified the top key players, startups & unicorns, fast-growings, news entrants in 2021, ranking from differnt perspectives, including patent filing intensity, academic research capability, news media heat. The company list is generated from various data types.
Halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. It is a type of cognitive bias and is the opposite of the horn effect.

Key Players

Fast-growings

Startups & Unicorns

New Entrants

Ranking Year:

2022

2021

2020

2019

2018

Region:

Global

China

Japan

United States

South Korea

Switzerland

Germany

Sweden

United Kingdom

France

Italy

Canada

Denmark

Ranking:

Most Patent Filings

Highest Patent Value

Most Patent Citation

Most News Heat

#
Company Name
Region
Tech Topics
Total
1
Amazon.com, Inc.
Washington, United States
E-commerce,Content creator,Data processing,
...[+2]
news: 71
2
Apple, Inc.
California, United States
Software,Computer hardware,Peripheral,
...[+2]
news: 62
3
Google LLC
California, United States
Advertising,Enterprise software,Search engine,
...[+2]
news: 53
4
Instagram LLC
California, United States
Social media,Social network,Image sharing,
...[+2]
news: 29
5
Microsoft Corp.
Washington, United States
Software,Operating system,Cloud computing,
...[+2]
news: 28
6
Walmart, Inc.
Arkansas, United States
Warehouse,E-commerce,Hypermarket,
...[+2]
news: 22
7
YouTube LLC
California, United States
Music,HTML5,Web page,
...[+2]
news: 18
8
Morgan Stanley
New York, United States
Investment banking,Asset management,Emotional security,
...[+2]
news: 17
9
Meta Platforms, Inc.
California, United States
Broadcasting,Publishing,Pre-money valuation,
...[+2]
news: 16
10
Netflix, Inc.
California, United States
Mainland China,Cable television,IPTV,
...[+2]
news: 16
11
Intel Corp.
California, United States
Semiconductor,Software,Computer hardware,
...[+2]
news: 15
12
Tesla, Inc.
Texas, United States
Electric vehicle,Electronics,Automotive engineering,
...[+2]
news: 15
13
General Motors Co.
Michigan, United States
Sport utility vehicle,Public transport,Enterprise software,
...[+2]
news: 14
14
Adobe, Inc.
California, United States
Software,Enterprise software,Computer vision,
...[+2]
news: 13
15
JPMorgan Chase & Co.
New York, United States
Investment banking,Prime brokerage,Financial institution,
...[+2]
news: 12
16
The Goldman Sachs Group, Inc.
New York, United States
Investment banking,Venture capital,Underwriting,
...[+2]
news: 11
17
Ford Motor Co.
Michigan, United States
Truck,Public transport,Automotive engineering,
...[+2]
news: 11
18
Target Corp.
Minnesota, United States
E-commerce,Social network,Warehouse,
...[+2]
news: 11
19
Merck & Co., Inc.
New Jersey, United States
Health care,Biopharmaceutical,Drug,
...[+2]
news: 10
20
Jefferies LLC
New York, United States
Investment banking,Investment company,Foreign exchange market,
...[+2]
news: 10
21
Pfizer Inc.
New York, United States
Health care,Clinical trial,Drug,
...[+2]
news: 9
22
AT&T, Inc.
Texas, United States
Wireless,Telecommunications,Mobile device,
...[+2]
news: 9
23
NIKE, Inc.
United States
sports equipment,Eyewear,Product design,
...[+2]
news: 9
24
NVIDIA Corp.
California, United States
Software,Graphics processing unit,Computer hardware,
...[+2]
news: 9
25
Uber Technologies, Inc.
California, United States
Brand awareness,Public transport,Software,
...[+2]
news: 9
26
The Walt Disney Co.
California, United States
Music,Cable television,IPTV,
...[+2]
news: 8
27
Stifel Financial Corp.
Missouri, United States
Investment banking,Securitization,Public finance,
...[+2]
news: 8
28
The Trump Organization, Inc.
New York, United States
Property (philosophy),Real estate investment trust,Publishing,
...[+2]
news: 8
29
Advanced Micro Devices, Inc.
California, United States
Semiconductor,Software,Virtualization,
...[+2]
news: 8
30
CNBC LLC
United States
News media,Digital media,Business Day,
...[+2]
news: 8
31
International Business Machines Corp.
New York, United States
Software,Computer hardware,Enterprise software,
...[+2]
news: 7
32
Bank of America Corp.
North Carolina, United States
Investment banking,Underwriting,Asset and liability management,
...[+2]
news: 7
33
Wells Fargo & Co.
California, United States
Computer science,Retail banking,National bank,
...[+2]
news: 7
34
Home Box Office, Inc.
New York, United States
IPTV,Cable television,Direct-broadcast satellite,
...[+2]
news: 7
35
RBC Capital Markets LLC
New York, United States
Clearing,Assets under management,Investment banking,
...[+2]
news: 7
36
Citigroup, Inc.
New York, United States
Fixed income,Private banking,Investment banking,
...[+2]
news: 6
37
Verizon Communications, Inc.
New York, United States
Telecommunications,Wireless,Internet of Things,
...[+2]
news: 6
38
The Coca-Cola Co.
Georgia, United States
Soft drink,Food industry,COLA (software architecture),
...[+2]
news: 6
39
Alphabet, Inc.
California, United States
Software,Health care,Search engine,
...[+2]
news: 6
40
Comcast Cable Communications LLC
Pennsylvania, United States
Digital cable,Home automation,Home security,
...[+2]
news: 6
41
Hulu LLC
California, United States
Digital rights,IPTV,Internet video,
...[+2]
news: 6
42
Fortune Magazine
New York, United States
Journalism,News media
news: 6
43
TikTok, Inc.
California, United States
Social network,Software,Mobile device,
...[+1]
news: 6
44
Mercedes-Benz LLC
Georgia, United States
Convertible,Automotive engineering,Recreational vehicle (RV),
...[+2]
news: 6
45
Johnson & Johnson
New Jersey, United States
Health care,Medical equipment,Risperidone,
...[+2]
news: 5
46
Paramount Global
New York, United States
Broadcasting,Publishing,Music,
...[+2]
news: 5
47
Procter & Gamble Co.
Ohio, United States
Toothpaste,Hair conditioner,SOAP,
...[+2]
news: 5
48
HP, Inc.
California, United States
Software,Computer hardware,Enterprise software,
...[+2]
news: 5
49
Starbucks Corp.
Washington, United States
Ice cream,Food industry,Coffee bean,
...[+2]
news: 5
50
Eli Lilly & Co.
Indiana, United States
Medicine,Health care,Humalog Mix,
...[+2]
news: 5
51
eBay, Inc.
California, United States
E-commerce,Search engine,Common value auction,
...[+2]
news: 5
52
Moderna, Inc.
Massachusetts, United States
Health care,Messenger RNA,Coronavirus disease 2019 (COVID-19),
...[+2]
news: 5
53
Marvel Entertainment LLC
New York, United States
Publishing,Food service,Broadcasting,
...[+2]
news: 5
54
HALO Branded Solutions, Inc.
Illinois, United States
Brand awareness,Gift card,Advertising,
...[+2]
news: 5
55
Waymo LLC
California, United States
Software,Simulation testing,Robotics,
...[+2]
news: 5
56
Wedbush Securities, Inc.
California, United States
Wilms Tumor Protein,Cancer immunotherapy,Industrial growth,
...[+2]
news: 5
57
PepsiCo, Inc.
New York, United States
Soft drink,Tortilla chips,Seasoning,
...[+2]
news: 4
58
McDonald's Corp.
Illinois, United States
Food service,Soft drink,Food industry,
...[+2]
news: 4
59
Salesforce, Inc.
California, United States
Cloud computing,Software,Software as a service,
...[+2]
news: 4
60
Cowen, Inc.
New York, United States
Investment banking,Alternative investment,Assets under management,
...[+2]
news: 4
61
Motorola Solutions, Inc.
Illinois, United States
Wireless,Network security,Mobile device,
...[+2]
news: 4
62
Best Buy Co., Inc.
Minnesota, United States
E-commerce,Shopping mall,DVD player,
...[+2]
news: 4
63
Fox Corp.
New York, United States
Pressure switch,Strategic thinking,Broadcasting,
...[+2]
news: 4
64
McKinsey & Co., Inc.
California, United States
Senior management,Corporate finance,Electronics,
...[+2]
news: 4
65
Etsy, Inc.
New York, United States
E-commerce,Sales management,Electronic business,
...[+2]
news: 4
66
Whole Foods Market, Inc.
Texas, United States
Organic product,E-commerce,Fast-moving consumer goods,
...[+2]
news: 4
67
Warner Bros. Entertainment, Inc.
California, United States
Full motion video,Telecommunications,Interactive entertainment,
...[+2]
news: 4
68
Getty Images, Inc.
Washington, United States
Photography,Digital media,Music,
...[+2]
news: 4
69
The Neiman Marcus Group LLC
Texas, United States
Middle class,Lifestyle business
news: 4
70
Chevy Chase Trust Co.
United States
Venture capital,Stock option,Estate planning
news: 4
71
Wells Fargo Securities LLC
California, United States
Capital market,Equity risk,Securitization,
...[+2]
news: 4
72
Deloitte Touche Tohmatsu Ltd.
New York, United States
Accounting,Bookkeeping,Public sector,
...[+2]
news: 4
73
MarketWatch, Inc.
California, United States
News media,Suite
news: 4
74
Guggenheim Securities LLC
New York, United States
Wilms Tumor Protein,Cancer immunotherapy,Immunotherapy,
...[+2]
news: 4
75
Craig-Hallum Capital Group LLC
Minnesota, United States
Investment banking,Biomarker discovery,Cancer marker,
...[+1]
news: 4
76
Covid, Inc.
Arizona, United States
Extender,Electronics,Semiconductor,
...[+1]
news: 4
77
Acura Automobiles
California, United States
Aesthetics,Automotive engineering,Product design,
...[+2]
news: 4
78
Marriott International, Inc.
United States
Accommodation,Conference management,Chief executive officer,
...[+2]
news: 3
79
Newell Brands, Inc.
Georgia, United States
Computer hardware,Fast-moving consumer goods,Infant Care,
...[+2]
news: 3
80
Delta Air Lines, Inc.
Georgia, United States
Enterprise software,Low-cost carrier,Jet fuel,
...[+2]
news: 3
81
QUALCOMM, Inc.
California, United States
Telecommunications,Wireless,Mobile device,
...[+2]
news: 3
82
The Clorox Co.
California, United States
Health care,SOAP,Personal Care Product,
...[+2]
news: 3
83
AMC Entertainment Holdings, Inc.
Missouri, United States
Movie theater,Full motion video,Photography,
...[+2]
news: 3
84
Costco Wholesale Corp.
Washington, United States
Warehouse,sports equipment,Customer insight,
...[+2]
news: 3
85
Thomson Reuters Corp.
New York, United States
Software,Publishing,Risk management,
...[+2]
news: 3
86
Nielsen Holdings Plc
New York, United States
Advertising,Market research,Digital media,
...[+2]
news: 3
87
Barnes & Noble Education, Inc.
New Jersey, United States
Enterprise software,Educational institution,E-commerce,
...[+2]
news: 3
88
Dell, Inc.
Texas, United States
Computer hardware,Thin client,Software,
...[+2]
news: 3
89
Yelp, Inc.
California, United States
Advertising,Search engine,Mobile device,
...[+2]
news: 3
90
Albertsons Cos., Inc.
Idaho, United States
Food industry,Electronic business,Store brand,
...[+2]
news: 3
91
Sprint Corp.
Oregon, United States
Wireless,Telecommunications,Mobile device,
...[+2]
news: 3
92
ADT, Inc.
United States
Network security,Information technology consulting,Home automation,
...[+2]
news: 3
93
Ulta Beauty, Inc.
Illinois, United States
Cosmetics,Odor,Salon,
...[+2]
news: 3
94
NBCUniversal Media LLC
New York, United States
Broadcasting,News media,Radio broadcasting,
...[+2]
news: 3
95
Bloomberg LP
New York, United States
Publishing,Information technology consulting,News media,
...[+2]
news: 3
96
LinkedIn Corp.
California, United States
Social media,Publishing,Broadcasting,
...[+2]
news: 3
97
PayPal, Inc.
California, United States
Mobile payment,E-commerce,Software,
...[+2]
news: 3
98
KeyBanc Capital Markets, Inc.
Ohio, United States
Capital market,Underwriting,Investment banking
news: 3
99
SVB Securities LLC
Massachusetts, United States
Health care,Investment banking,Pharmacy,
...[+2]
news: 3
100
U.S. Department of Agriculture
District of Columbia, United States
Agriculture,Food industry,Farming industry,
...[+2]
news: 3

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