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Top 20 Startups & Unicorns companies in Halo effect
by Most News Heat in the world in 2021

The Halo effect top 20 is Discovery PatSnap’ annual ranking of the top 20 Most News Heat Halo effect Startups & Unicorns in the world. Discovery has identified the top key players, startups & unicorns, fast-growings, news entrants in 2021, ranking from differnt perspectives, including patent filing intensity, academic research capability, news media heat. The company list is generated from various data types.
Halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. It is a type of cognitive bias and is the opposite of the horn effect.
#
Company Name
Region
Tech Topics
Total
1
Waymo LLC
news: 5
2
Bezos Ltd.
United Kingdom
news: 4
3
Southern Finland, Finland
news: 3
4
AMZN Consultants
Quebec, Canada
Sales management
news: 3
5
Musk
Beijing Shi, China
Health care,Robotics
news: 3
6
news: 2
7
news: 2
8
Edinburgh, United Kingdom
Advertising,Attribution,Measure outcomes,
...[+1]
news: 2
9
Deciem, Inc.
Ontario, Canada
Brand management,Cosmetics,Conditioners,
...[+1]
news: 2
10
United Kingdom
Retargeting,Advertising,Point target,
...[+2]
news: 2
11
Coresight Research
news: 2
12
Counterpoint Technology Market Research
Hong Kong SAR, China
Market research,Decision-making,Software
news: 2
13
MoffettNathanson LLC
Telecommunications,Market research
news: 2
14
GBH Insights
Noise,Public opinion,Marketing research,
...[+1]
news: 2
15
Halo Cures, Inc.
Halo,Business-to-business,Health care,
...[+1]
news: 2
16
Alpha Street, Inc.
Social trend,Investment decisions,Decision-making
news: 2
17
First Day, Inc.
Clinical science,Health care,Wellness Programs,
...[+1]
news: 2
18
news: 2
19
Academy of Fashion Arts and Sciences
Association (object-oriented programming)
news: 2
20
Unsplash, Inc.
Quebec, Canada
news: 2
Page generation time: Sep 12 2025