Mothercare operates as a multi-channel retailer, franchisor, and wholesaler of products for mothers-to-be, babies, and children under the Mothercare and Early Learning Centre brands in the United Kingdom and internationally. The company provides clothing for babies, toddlers, girls, and boys; nightwear and underwear; footwear; swimwear; and other accessories, as well as maternity apparel.
It also offers home and travel products comprising car seats, buggy and pushchair systems, beddings, soft furnishings and furniture, bathing products, high chairs, feeding products and baby monitors, and other products, as well as toys.The company sells its products through stores, wholesale operations, franchise partners, and catalogue and Web sales.