Grendene SA engages in the development, manufactures distribution, and sale of footwear. The firm's brands include Melissa, Grendha, Ilhabela, Zaxy, Rider, Cartago, Ipanema, Pega Forte, Grendene Kids, and Zizou. It also offers perfumes, cosmetics, accessories, jewelry, watches, toys, games, and gift items. The company was founded by Pedro Grendene, Pedro Grendene Bartelle, and Alexandre Grendene Bartelle on February 25, 1971 and is headquartered in Sobral, Brazil.