Vermilion, Inc. is an American private company located in Boulder, CO. The firm operates as an advertising agency specializes in audience research, brand development, web design & development services. It was founded by Bob Morehouse. Susan Touchette Aust is the current CEO, occupying that position since 1992.\nThe company says this about itself: Vermilion is a full-service, creative agency based in Boulder, Colorado, that provides distinctive and effective solutions exclusively to organizations that make a positive impact. As a Certified B Corporation, the agency is focused on helping purpose-driven brands grow and make a difference, supporting organizations advancing health and well-being, and connecting conservation and recreation in outdoor and environmental brands. Vermilion is also a Public Benefit Corporation, a specific type of corporation that allows for public benefit and social impact to be a charter purpose in addition to traditional corporate goals.