Fujian Carlton Food Co., Ltd. launched the "Carlton" brand on August 23, 2014, which mainly produces baked products such as plant bread, Nagasaki cake, Hokkaido bread, Danish Chant, etc. The brand positioning is "high-end baking market", and the positioning concept of "30-90 days fresh baking" is proposed. It aims to create a young consumption scene of breakfast: the tide of baking, nutrition and breakfast.
Brand history: On August 23, 2014, the Carlton brand was established. The brand positioning was "high-end baking market", and the positioning concept of "30-90 day fresh-keeping baking" was proposed. On August 23, 2015, the brand released the concept of "more than baking" for the first anniversary, interpreted the brand new concept system from a strategic perspective, and took "shorter maintenance and healthier" as Carlton's product and marketing concept. On August 23, 2016, the second anniversary of the brand released the concept of "building a Chinese baking fashion brand", and put forward three definitions of "fashion baking" for the first time: "light baking" focuses on healthy processing; "Fresh baking" emphasizes that short term preservation is more healthy; "New baking" leads the new baking trend.