Hyperwear is the leader in product innovation in functional fitness, the fastest growing fitness segment. Our strategy is to focus on health and fitness inspired consumers delivering proven fitness results. We have succeeded in growing from our initial B2B sales bridgehead into broad B2C sales on hyperwear.com by developing expertise in e-commerce, SEO, SEM, and Amazon sales. By building our brand, inventing solutions to customer needs, and building a portfolio of patents and trademarks to carve out our market share we achieve high margins and growth. Functional fitness inventions include Hyper Vest® weighted vests, SandBell® neoprene sandbag training free weights, and SoftBell® soft kettlebell and adjustable dumbbell soft weight plate products. Our commercial customer list includes ROGUE, Onnit, Crunch, Equinox, UFC Gyms, Fitness First, Life Time Fitness, 24 Hour and many others. Our consumer success is due to ideal solutions for home gyms and expertise in digital marketing and sales.